Laura Campo was appointed Global Product Management Director at SITA in November 2024. She leads the strategy and development of differentiated connectivity solutions that address critical challenges for airports and airlines worldwide. Working closely with technology partners, SITA’s sales organization, and senior industry leaders, Laura translates customer needs and market opportunities into scalable solutions that deliver measurable business outcomes. Her primary objective is to build a growth-focused connectivity portfolio that creates customer value, strengthens SITA’s competitive differentiation, and accelerates global adoption. Before joining SITA, Laura led product management and business development activities at Vodafone Europe from 2020. With more than 20 years of experience in information and communications technology, Laura has helped B2B customers—and now airports and airlines—use technology to simplify processes, improve IT management, and optimize connectivity operations. She brings deep expertise in telecommunications, connectivity solutions, emerging technologies, product strategy, and business development. Laura holds a Master of Business Administration and has completed the Global Management Program at IESE Business School. She is based in Madrid, Spain.