As the CEO of Lounge by Yates+, subsidiary of the world's leading guest experience transformation consultancy, Yates+, Janis Tse leads a team of exceptional consultants and designers in elevating world-class lounge experiences. Collaborating with premium airlines, airports and lounge operators, her mission is to craft experiences that truly matter to lounge visitors. Prior to her current role, Tse spent over 20 years in brand building, marketing and commercial strategy. She has transformed and grown global travel brands including Plaza Premium Group, Tigerair Singapore and Travelocity (ZUJI Hong Kong), as well as startup ventures. Her career spans diverse and culturally complex markets in more than 30 countries.