Hifsa Aftab is a commercial aviation professional at the Pakistan Airports Authority with over seven years of experience in non-aeronautical revenue generation, airport commercial development, and asset optimization. Her expertise spans the commercial utilization of existing airports and the development of revenue strategies for new airports. She specializes in designing innovative and sustainable revenue models across airports with diverse demographics, varied operating environments, and non-traditional markets, leveraging concessions, retail development, advertising, and land utilization to maximize asset value and drive long-term financial sustainability.